GTM Glossary
Clear definitions for the terms used across GPN workflows.
Core Definitions
Use this glossary to align language across teams and stakeholders.
Agentic GTM
An AI-powered go-to-market approach where autonomous agents execute research, targeting, and outreach tasks while humans approve high-stakes decisions.
GTM Intelligence
The market research layer that sizes opportunities, maps competitors, and evaluates regulatory or localization risks.
Lead Hunter
A module that identifies and enriches target accounts, building longlists aligned to your ICP and market priorities.
Executive Marketing
Personalized outreach workflows tailored to buying committee roles, with governance and approval built in.
Continuous Optimization
A feedback loop that monitors performance signals and adjusts GTM strategy over time.
TAM/SAM/SOM
Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) are the staged metrics used to size expansion opportunities.
Model Optionality
A design principle where AI workflows are decoupled from specific model providers, enabling switching and fallback chains without rewriting logic.
Human-in-the-Loop
A governance pattern where humans approve or override high-stakes outputs while AI handles repeatable analysis tasks.
Audit Trail
A structured record of sources, scoring logic, and decision rationale so stakeholders can verify recommendations.
ICP (Ideal Customer Profile)
A definition of the best-fit customer segment based on firmographics, needs, and buying signals.
Buying Committee
The set of stakeholders involved in enterprise purchasing decisions, including economic, technical, and user roles.
Go/No-Go Decision
A structured decision point that determines whether a market entry or GTM initiative should proceed.
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