Multi-Market Prioritization
Rank markets with transparent scoring and ROI logic so teams align on the next move.
Why This Use Case Matters
A weighted scoring workflow that evaluates multiple markets in parallel and outputs a ranked expansion roadmap with audit-ready evidence.
Teams face too many market options without a consistent scoring framework.
Criteria change by stakeholder, creating slow and political decision cycles.
Market analysis often lacks an audit trail for why priorities were set.
How GPN Solves It
A repeatable workflow with human oversight and audit trails.
Define scoring criteria
Align stakeholders on the signals that matter most (market size, competition, risk).
Parallel evaluation
Analyze and score markets simultaneously using consistent methodology.
Decision-ready roadmap
Deliver a ranked expansion sequence with rationale and scenario views.
Proof and Outcomes
Transparent
Scoring
weights and rationale visible
10+
Markets
ranked in parallel
Audit
Trail
citations for every signal
Inputs and Outputs
Inputs Needed
- Product-market fit criteria
- Resource constraints and timelines
- Preferred regions or exclusions
- Risk tolerance and compliance needs
Outputs Delivered
- Market scoring matrix
- Prioritized expansion roadmap
- Resource allocation model
- Risk-adjusted recommendations
Scope
What this use case includes and excludes.
- Score markets against agreed criteria
- Surface regulatory and competitive risks
- Provide scenario-based rankings
- Replace executive strategy decisions
- Guarantee market success
- Provide legal or tax advice
Frequently Asked Questions
Can we adjust the scoring weights?
Yes. We align on your priorities and tune weights before the analysis runs, then show the impact of each weight in the output.
How do you handle qualitative inputs?
Qualitative factors are captured in structured fields and linked to sources so they can be reviewed alongside quantitative scores.
How often can we refresh the ranking?
Rankings can be refreshed as new data arrives, enabling continuous monitoring rather than point-in-time decisions.
Ready to Apply This Use Case?
Partner with us to validate the workflow on your expansion goals.
Apply as Design Partner